Start with evidence
Care content should link to relevant veterinary, welfare and scientific references. Differences between sources should be explained rather than hidden.
Keep health content in context
Health pages help readers recognize concerns and prepare useful information. They do not replace diagnosis or treatment by a reptile veterinarian.
Make database records traceable
Food records belong to a species. Morph records distinguish visual descriptions from documented genetics, and photographs should be identified accurately.
Be transparent about gear
Published comparisons should explain their methods, sources and commercial relationships. Any affiliate links or supplied products should be disclosed.
Keep corrections visible
Maintain a record of meaningful corrections and make it easy for readers to suggest better evidence.